Privacy Policy

Privacy Policy – Mehrmaa Healthcare Pvt. Ltd.

  1. Introduction

Mehrmaa Healthcare Pvt. Ltd. (“Mehrmaa”, “Company”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, and security of the personal and sensitive information of its users, including patients, healthcare practitioners, consultants, nutritionists, and visitors to its website and mobile application.

This Privacy Policy (“Policy”) describes how we collect, use, store, share, and protect information about you when you use our services, which include but are not limited to:

  • Checking of health reports.
  • Providing comprehensive health profiles.
  • Risk assessment based on health data.
  • Symptom checking and guidance.
  • Dietary assessment and lifestyle recommendations.
  • Antenatal (ANC) and postnatal (PNC) care for mothers and children.
  • Weight gain and weight loss programs.
  • Teleconsultation with healthcare professionals (non-emergency services only).

Mehrmaa Healthcare Pvt. Ltd. does not provide emergency medical services. In case of a medical emergency, users are advised to contact their nearest hospital, emergency department, or ambulance service immediately.

Your use of our services is subject to this Privacy Policy and our Terms of Use. By using our website, app, or services, you confirm that you have read, understood, and agreed to the terms of this Policy, and you consent to the collection and processing of your information as described here.

If you are accessing or using the services on behalf of another individual (such as your child, dependent, or employee), you represent that you are authorized to accept this Privacy Policy on their behalf and that they consent to our processing of their information.

  1. Legal Basis & Compliance

This Privacy Policy is published in compliance with:

  • Section 43A of the Information Technology Act, 2000.
  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”).
  • Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

It is also designed to reflect global best practices in health data protection, while specifically aligning with the regulatory environment in India.

  1. Definitions

For the purposes of this Privacy Policy:

  • Personal Information (PI): Information that can directly or indirectly identify you, such as name, gender, age, date of birth, contact details, address, demographic information, and other identifiers.
  • Sensitive Personal Data or Information (SPDI): As defined under Indian law, this includes:
  • Passwords.
  • Financial details (bank accounts, payment instruments).
  • Health-related information, including reports, medical history, treatment, test results, physiological and mental health conditions.
  • Sexual orientation (if disclosed).
  • Biometric information.
  • Medical records and reports shared by you or healthcare professionals.
  • End-Users: Patients, clients, or other individuals using Mehrmaa services for their health and wellness needs.
  • Practitioners: Healthcare professionals, consultants, nutritionists, or other providers registered with Mehrmaa Healthcare Pvt. Ltd. to deliver services.
  • Casual Visitors: Individuals browsing the website or app without registration.
  1. Information We Collect

We collect information to deliver personalized and effective healthcare services. The types of information we collect include:

4.1 Personal Information

  • Name, gender, date of birth, and age.
  • Contact details such as phone number, email address, and postal address.
  • Demographic details (e.g., pin code, city).
  • Identity verification details if required.

4.2 Sensitive Personal Data (SPDI)

  • Health information, including reports, lab test results, medical history, diagnoses, and treatment records.
  • Lifestyle details, dietary preferences, and fitness habits.
  • Maternal and child health information (ANC/PNC care data).
  • Physiological and mental health information.
  • Biometric or clinical data (if voluntarily shared).
  • Passwords or authentication data for accounts.
  • Payment-related details when availing paid services.

4.3 Technical Information

  • Device details (type, model, operating system, browser).
  • IP address, geographic location, and referring URLs.
  • Cookies, session identifiers, and browsing behavior.

4.4 Voluntary Submissions

  • Emails, queries, or communications with our support team.
  • Participation in surveys, assessments, or feedback forms.
  • Uploaded reports, prescriptions, or images.
  1. How We Use Your Information

We process your information for purposes including but not limited to:

  • Delivering healthcare consultations and teleconsultations.
  • Checking and interpreting medical reports.
  • Preparing comprehensive health profiles.
  • Conducting risk assessment and preventive health screenings.
  • Providing dietary assessments and personalized lifestyle guidance.
  • Monitoring ANC and PNC care for mothers and children.
  • Supporting weight management programs (gain/loss).
  • Communicating regarding appointments, follow-ups, and reminders.
  • Processing secure payments.
  • Conducting anonymized research, analytics, and business intelligence.
  • Improving, customizing, and expanding our services.
  • Complying with applicable legal and regulatory obligations.

Your information will never be used for advertising without your explicit consent.

 
  1. Data Sharing & Disclosure

We do not sell, rent, or trade your information. Information may only be shared in the following circumstances:

  • With licensed healthcare professionals directly involved in your care.
  • With third-party service providers such as payment gateways, hosting services, or communication tools (bound by confidentiality obligations).
  • With regulatory or government authorities, if legally required.
  • With research partners, only in anonymized or aggregated form.
  • During business transfers (merger, acquisition, restructuring) subject to this Policy.
  1. User Categories

7.1 Practitioners Note

  • Practitioners provide professional data, which may be displayed to End-Users for service delivery.
  • Practitioners consent to the use of their data for communication, service updates, and analytics.
  • Mehrmaa Healthcare Pvt. Ltd. is not responsible for the accuracy of practitioner-provided information but encourages regular updates.

7.2 End-Users Note

  • End-Users may be required to provide health-related information to avail services.
  • End-Users retain ownership of their data but consent to Mehrmaa processing it for healthcare delivery.
  • Data may be anonymized for research and analytics.
  • End-Users may access, update, or delete their data.

7.3 Casual Visitors Note

  • No sensitive data is collected automatically from visitors.
  • Cookies may be used for analytics.
  • Voluntary submissions (e.g., contact forms) will be treated as user data.
  1. Confidentiality & Security

We take the security of your data seriously. Safeguards include:

  • Encryption of sensitive data during storage and transmission.
  • Secure servers with restricted access.
  • Regular security audits and penetration testing.
  • Confidentiality agreements for employees and service providers.
  • Incident response protocols for data breaches.
  • Limited access to authorized personnel only.

Despite these measures, no system is fully immune from security risks. Users are advised to maintain strong passwords and secure their devices.

  1. Data Retention

We retain your data only as long as necessary to:

  • Provide services requested by you.
  • Comply with legal or regulatory requirements.
  • Resolve disputes and enforce agreements.

After the retention period, data will be securely deleted or anonymized.

  1. User Rights

You have the right to:

  • Access your personal data.
  • Request correction or deletion of inaccurate information.
  • Withdraw consent at any time (may limit services).
  • Opt out of marketing communications.
  • Request restriction on certain processing.

Requests can be sent to privacy@mehrmaa.com.

  1. Children’s and Minors’ Privacy

Mehrmaa Healthcare Pvt. Ltd. provides maternal and child health services. While our platform is intended for adults, certain children’s data (e.g., birth details, growth parameters) may be processed strictly under parental or guardian consent. Parents must supervise children’s use of the platform.

  1. Cookies Policy

Mehrmaa Healthcare Pvt. Ltd. uses cookies to:

  • Improve user experience.
  • Remember login details.
  • Provide personalized recommendations.
  • Conduct analytics and performance monitoring.

Users may disable cookies, though some features may not work properly.

  1. Changes to this Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via email, SMS, or in-app notifications. Continued use of services constitutes acceptance of updated terms.

  1. Consent

By using Mehrmaa Healthcare Pvt. Ltd’s website, app, or services, you confirm that:

  1. You have read and understood this Privacy Policy.
  2. You consent to the collection, processing, and use of your information as described.
  3. You agree to Mehrmaa Healthcare Pvt. Ltd’s Terms of Use.
  1. Contact & Grievance Redressal

For questions, concerns, or complaints regarding this Privacy Policy, please contact:

Grievance Redressal Officer
Mehrmaa Healthcare Pvt. Ltd.
Email: Info@callyourdoctor.in

All complaints will be acknowledged within 24 hours and resolved within 15 business days, in line with IT Rules, 2021.

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